Motorola's marketing and empty promises

As you remember, I wrote about how great my phone was. True, it has great components, it's well designed and the OS isn't crappy either. As such, it's a big improvement over some of my earlier cells, and as such, I'm happy.

I am not, however, completely satisfied.

Backstory first. Motorola is a company that has a history of building one great phone, and then releasing new versions with some cosmetic changes and ignoring R&D till the phone is hopelessly outdated and they're bleeding money. Latest example; Motorola Razr, which even at the start had a bad OS, but sold because it looked sleek. For this and related reasons, Motorola has lost markets during recent years. When I was buying my phone, I heard that no company (either electrics stores or phone operators) imports Motorola's models to Finland because the tech is hopelessly outdated.

Now, enter Milestone. As I said before, the phone is really cool. It runs Google's Android, a fact that defines it. It's marketed (in the States, under the name DROID) as "a phone without compromise". It has keyboard, great components, up-and-coming operating system and you can give yourself root (administrator) access to the phone, even load your own operating system (making sure the phone will never be outdated, and helping writing software for the phone).

I bought my cell only to find that unlike the American version, the bootloader is signed, meaning that you can't do any of your own upgrading. Motorola marketing has gone back on its word that Droid and Milestone are the same model, and shouldn't be expected to be treated the same (even though they share the same components and software). [1]

This wouldn't be much of a hazzle if Motorola could be trusted to update the phone with the latest version of Android as they come out. However, the version 2.1 (the latest version as I write) hasn't been released yet for Milestone, two months after the release. This may have something to do with the fact that not only did Motorola (apparently) divide the coding of the Droid and the Milestone, but EVERY SINGLE REGION OF MILESTONE AS WELL. The European, Canadian, Mexican and and Asian version of the "same phone" actually contain just enough different code that you have to write them separately.

Which leads to questions, when does Motorola upgrade the phone? After promising the upgrade originally in January, they finally published the revised schedule.

"Under evaluation" is marketing talk and means "will not be released". DEXT, CLIQ and DEVOUR are other Motorola's Android models.

Would help if the roms weren't signed. So, Motorola has made their flagship phone - the one developers and bleeding-edgers will buy- into one they can't use. Which gives us hilarious discussions like this one in MotoDev's Facebook-page;



I've started to really hate the American marketing talk, where the company asks you to "wait for announcements" or "follow our twitter-account" etc, while no announcements will be forthcoming. Nearly every message at the Facebook-page is like that; apparently it has been going like that for several months now, and the storm isn't coming down.

However, the PR-person is one to be admired; probably intern or underpaid marketer, with no ability to affect the company policy, she/he tries to make everything look sunny, while the mob is at the door.

This is what happens when Marketing does their own thing without consulting the technicians. There would never have been any problems if they would have from the start told that DROID and Milestone have different standards, instead of pushing for maximum sales while forgetting honestly.

Also understand; my phone is serving me wonderfully currently. No problems. I'm just afraid that if Motorola is cutting support from the second world now, it probably has no qualms for dropping Europe when the sales dry out (probably inside a year). But I'm sure someone has found a way to circumvent the bootloader by then. Here's hoping.